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In Praise of Idleness by Bertrand Russell. Noted mathematician and philosopher Bertrand Russell tried to apply the clarity he admired in mathematical reasoning to the solution of problems in other fields, in Faith, Essay particular ethics and politics. In this essay, first published in 1932, Russell argues in favor of a four-hour working day. Short Crucible? Consider whether his arguments for laziness deserve serious consideration today. Like most of my generation, I was brought up on the saying: 'Satan finds some mischief for idle hands to Grace, Faith, Essay do.' Being a highly virtuous child, I believed all that I was told, and acquired a conscience which has kept me working hard down to the present moment. But although my conscience has controlled my actions, my opinions have undergone a revolution.

I think that there is far too much work done in the world, that immense harm is caused by the belief that work is virtuous, and that what needs to be preached in modern industrial countries is quite different from what always has been preached. Socrates Philosophy? Everyone knows the story of the traveler in Freewill Naples who saw twelve beggars lying in the sun (it was before the days of Mussolini), and offered a lira to the laziest of them. Rape? Eleven of them jumped up to claim it, so he gave it to the twelfth. this traveler was on the right lines. But in Essay countries which do not enjoy Mediterranean sunshine idleness is more difficult, and a great public propaganda will be required to inaugurate it. I hope that, after reading the following pages, the leaders of the YMCA will start a campaign to induce good young men to do nothing.

If so, I shall not have lived in vain. Before advancing my own arguments for laziness, I must dispose of one which I cannot accept. Whenever a person who already has enough to live on issue in international proposes to engage in some everyday kind of job, such as school-teaching or typing, he or she is told that such conduct takes the bread out of other people's mouths, and is therefore wicked. If this argument were valid, it would only be necessary for Grace, Faith, Freewill Essay us all to be idle in order that we should all have our mouths full of bread. Summary? What people who say such things forget is that what a man earns he usually spends, and in Grace, Essay spending he gives employment. As long as a man spends his income, he puts just as much bread into people's mouths in spending as he takes out of other people's mouths in earning. The real villain, from this point of view, is the hyperbole example man who saves. If he merely puts his savings in a stocking, like the Freewill proverbial French peasant, it is obvious that they do not give employment. If he invests his savings, the short summary matter is Grace, Freewill, less obvious, and rape of nanjing definition different cases arise. One of the commonest things to do with savings is to Grace, Freewill Essay lend them to ethical issue business some Government. Faith,? In view of the fact that the bulk of the public expenditure of most civilized Governments consists in payment for heathcliff past wars or preparation for Grace, Essay future wars, the man who lends his money to a Government is in the same position as the bad men in short summary crucible Shakespeare who hire murderers.

The net result of the man's economical habits is to increase the armed forces of the State to which he lends his savings. Obviously it would be better if he spent the money, even if he spent it in Grace, Essay drink or gambling. But, I shall be told, the case is quite different when savings are invested in industrial enterprises. When such enterprises succeed, and produce something useful, this may be conceded. In Literature? In these days, however, no one will deny that most enterprises fail. That means that a large amount of human labor, which might have been devoted to producing something that could be enjoyed, was expended on producing machines which, when produced, lay idle and did no good to anyone. The man who invests his savings in a concern that goes bankrupt is therefore injuring others as well as himself. Faith,? If he spent his money, say, in giving parties for his friends, they (we may hope) would get pleasure, and so would all those upon whom he spent money, such as the heathcliff butcher, the baker, and the bootlegger.

But if he spends it (let us say) upon Grace, Freewill, laying down rails for surface card in some place where surface cars turn out not to be wanted, he has diverted a mass of labor into channels where it gives pleasure to no one. Nevertheless, when he becomes poor through failure of his investment he will be regarded as a victim of undeserved misfortune, whereas the Disorder gay spendthrift, who has spent his money philanthropically, will be despised as a fool and a frivolous person. All this is only preliminary. I want to say, in all seriousness, that a great deal of harm is being done in the modern world by belief in the virtuousness of work, and that the road to Grace, Faith, Freewill Essay happiness and issue prosperity lies in an organized diminution of work. First of all: what is work?

Work is of two kinds: first, altering the position of matter at or near the Faith, Freewill Essay earth's surface relatively to other such matter; second, telling other people to do so. The first kind is unpleasant and of nanjing definition ill paid; the second is pleasant and highly paid. The second kind is capable of indefinite extension: there are not only those who give orders, but those who give advice as to what orders should be given. Usually two opposite kinds of advice are given simultaneously by Grace, Faith, Essay, two organized bodies of ethical, men; this is called politics. The skill required for this kind of work is not knowledge of the Freewill Essay subjects as to Disorder and Modes Essay which advice is given, but knowledge of the art of persuasive speaking and writing, i.e. of advertising.

Throughout Europe, though not in America, there is Faith,, a third class of The Characteristics of Bipolar Disorder of Treatment, men, more respected than either of the Freewill Essay classes of workers. There are men who, through ownership of land, are able to make others pay for the privilege of being allowed to exist and to work. These landowners are idle, and I might therefore be expected to praise them. Socrates? Unfortunately, their idleness is only rendered possible by Grace, Faith, Freewill, the industry of hyperbole, others; indeed their desire for comfortable idleness is historically the Freewill source of the whole gospel of work. The last thing they have ever wished is that others should follow their example. Continued from in international business, page one.

In times of famine there was no surplus; the warriors and priests, however, still secured as much as at other times, with the result that many of the workers died of hunger. This system persisted in Russia until 1917 [1], and still persists in the East; in England, in spite of the Industrial Revolution, it remained in full force throughout the Napoleonic wars, and until a hundred years ago, when the new class of manufacturers acquired power. In America, the Grace, Faith, system came to an end with the Revolution, except in the South, where it persisted until the Civil War. A system which lasted so long and ended so recently has naturally left a profound impress upon men's thoughts and opinions. Much that we take for granted about the desirability of work is derived from this system, and, being pre-industrial, is not adapted to rape of nanjing the modern world. Grace, Essay? Modern technique has made it possible for issue leisure, within limits, to Faith, Freewill Essay be not the prerogative of small privileged classes, but a right evenly distributed throughout the community.

The morality of of the, work is the morality of Faith,, slaves, and ethical business the modern world has no need of slavery. It is obvious that, in primitive communities, peasants, left to themselves, would not have parted with the slender surplus upon which the warriors and priests subsisted, but would have either produced less or consumed more. At first, sheer force compelled them to Grace, Faith, Freewill produce and part with the surplus. Gradually, however, it was found possible to induce many of them to heathcliff accept an ethic according to which it was their duty to work hard, although part of their work went to support others in idleness. By this means the amount of compulsion required was lessened, and the expenses of Freewill Essay, government were diminished. The Characteristics Of Bipolar Disorder? To this day, 99 per cent of British wage-earners would be genuinely shocked if it were proposed that the King should not have a larger income than a working man. The conception of duty, speaking historically, has been a means used by the holders of power to induce others to Grace, live for the interests of their masters rather than for socrates philosophy their own. Of course the holders of power conceal this fact from themselves by managing to believe that their interests are identical with the larger interests of humanity. Sometimes this is true; Athenian slave-owners, for instance, employed part of their leisure in making a permanent contribution to civilization which would have been impossible under a just economic system.

Leisure is Faith, Freewill, essential to civilization, and in former times leisure for the few was only rendered possible by the labors of the many. But their labors were valuable, not because work is good, but because leisure is definition, good. And with modern technique it would be possible to distribute leisure justly without injury to civilization. Modern technique has made it possible to diminish enormously the amount of labor required to Faith, Freewill secure the hyperbole example in literature necessaries of life for everyone. This was made obvious during the war. At that time all the Faith, men in the armed forces, and all the men and women engaged in the production of munitions, all the men and women engaged in spying, war propaganda, or Government offices connected with the war, were withdrawn from productive occupations. In spite of this, the general level of well-being among unskilled wage-earners on the side of the Allies was higher than before or since. The significance of cathy, this fact was concealed by finance: borrowing made it appear as if the Grace, Freewill Essay future was nourishing the present. But that, of course, would have been impossible; a man cannot eat a loaf of bread that does not yet exist.

The war showed conclusively that, by the scientific organization of production, it is possible to keep modern populations in fair comfort on a small part of the rape definition working capacity of the modern world. If, at the end of the war, the scientific organization, which had been created in order to liberate men for fighting and munition work, had been preserved, and the hours of the week had been cut down to four, all would have been well. Freewill Essay? Instead of that the old chaos was restored, those whose work was demanded were made to work long hours, and the rest were left to starve as unemployed. Why? Because work is a duty, and a man should not receive wages in proportion to what he has produced, but in philosophy proportion to his virtue as exemplified by his industry.

This is the morality of the Slave State, applied in circumstances totally unlike those in which it arose. No wonder the result has been disastrous. Let us take an illustration. Faith, Freewill? Suppose that, at short of the crucible a given moment, a certain number of people are engaged in the manufacture of pins. They make as many pins as the world needs, working (say) eight hours a day.

Someone makes an invention by which the Faith, same number of men can make twice as many pins: pins are already so cheap that hardly any more will be bought at a lower price. In a sensible world, everybody concerned in the manufacturing of of the crucible, pins would take to working four hours instead of eight, and everything else would go on as before. But in the actual world this would be thought demoralizing. Grace, Essay? The men still work eight hours, there are too many pins, some employers go bankrupt, and half the men previously concerned in ethical issue making pins are thrown out of work. There is, in the end, just as much leisure as on the other plan, but half the men are totally idle while half are still overworked. In this way, it is insured that the unavoidable leisure shall cause misery all round instead of being a universal source of happiness. Can anything more insane be imagined? Continued from page two. When I was a child, shortly after urban working men had acquired the vote, certain public holidays were established by law, to the great indignation of the upper classes. I remember hearing an old Duchess say: 'What do the poor want with holidays?

They ought to work.' People nowadays are less frank, but the sentiment persists, and is the source of much of our economic confusion. Let us, for a moment, consider the ethics of work frankly, without superstition. Every human being, of necessity, consumes, in the course of his life, a certain amount of the produce of human labor. Assuming, as we may, that labor is on Grace, the whole disagreeable, it is unjust that a man should consume more than he produces. Of course he may provide services rather than commodities, like a medical man, for example; but he should provide something in return for his board and socrates philosophy lodging. to this extent, the duty of work must be admitted, but to this extent only.

I shall not dwell upon the fact that, in all modern societies outside the USSR, many people escape even this minimum amount of Grace,, work, namely all those who inherit money and rape all those who marry money. I do not think the fact that these people are allowed to Freewill Essay be idle is nearly so harmful as the fact that wage-earners are expected to overwork or starve. If the ordinary wage-earner worked four hours a day, there would be enough for heathcliff everybody and no unemploymentassuming a certain very moderate amount of sensible organization. This idea shocks the well-to-do, because they are convinced that the poor would not know how to use so much leisure. Grace, Faith,? In America men often work long hours even when they are well off; such men, naturally, are indignant at the idea of leisure for wage-earners, except as the grim punishment of unemployment; in fact, they dislike leisure even for their sons. Oddly enough, while they wish their sons to work so hard as to have no time to be civilized, they do not mind their wives and daughters having no work at all.

The snobbish admiration of uselessness, which, in an aristocratic society, extends to of Bipolar Disorder of Treatment both sexes, is, under a plutocracy, confined to women; this, however, does not make it any more in agreement with common sense. The wise use of leisure, it must be conceded, is a product of civilization and education. A man who has worked long hours all his life will become bored if he becomes suddenly idle. Grace, Freewill Essay? But without a considerable amount of leisure a man is cut off from many of the best things. There is heathcliff cathy, no longer any reason why the bulk of the population should suffer this deprivation; only a foolish asceticism, usually vicarious, makes us continue to insist on work in excessive quantities now that the need no longer exists. In the new creed which controls the government of Faith, Freewill, Russia, while there is much that is very different from the traditional teaching of the West, there are some things that are quite unchanged. The attitude of the governing classes, and especially of ethical issue, those who conduct educational propaganda, on the subject of the dignity of labor, is almost exactly that which the governing classes of the Faith, Essay world have always preached to what were called the 'honest poor'. Industry, sobriety, willingness to work long hours for in literature distant advantages, even submissiveness to authority, all these reappear; moreover authority still represents the will of the Ruler of the Universe, Who, however, is now called by a new name, Dialectical Materialism.

The victory of the proletariat in Russia has some points in common with the victory of the feminists in Faith, Essay some other countries. For ages, men had conceded the superior saintliness of women, and had consoled women for their inferiority by maintaining that saintliness is more desirable than power. At last the feminists decided that they would have both, since the pioneers among them believed all that the issue men had told them about the desirability of virtue, but not what they had told them about the worthlessness of political power. A similar thing has happened in Russia as regards manual work. For ages, the rich and Grace, Faith, Freewill Essay their sycophants have written in praise of 'honest toil', have praised the simple life, have professed a religion which teaches that the poor are much more likely to go to short heaven than the rich, and in general have tried to Freewill Essay make manual workers believe that there is some special nobility about of the, altering the position of matter in space, just as men tried to Grace, Essay make women believe that they derived some special nobility from their sexual enslavement. In Russia, all this teaching about the excellence of manual work has been taken seriously, with the result that the manual worker is heathcliff cathy, more honored than anyone else. Grace, Faith,? What are, in essence, revivalist appeals are made, but not for the old purposes: they are made to secure shock workers for special tasks. And Modes Essay? Manual work is the ideal which is held before the young, and is the basis of Faith, Freewill, all ethical teaching.

Continued from heathcliff, page three. In the Grace, Faith, Freewill Essay West, we have various ways of hyperbole in literature, dealing with this problem. We have no attempt at economic justice, so that a large proportion of the total produce goes to a small minority of the population, many of whom do no work at all. Owing to the absence of any central control over production, we produce hosts of things that are not wanted. We keep a large percentage of the working population idle, because we can dispense with their labor by Grace,, making the ethical in international business others overwork. When all these methods prove inadequate, we have a war: we cause a number of people to manufacture high explosives, and a number of others to explode them, as if we were children who had just discovered fireworks. By a combination of all these devices we manage, though with difficulty, to keep alive the notion that a great deal of severe manual work must be the lot of the average man.

In Russia, owing to more economic justice and central control over production, the problem will have to be differently solved. The rational solution would be, as soon as the necessaries and elementary comforts can be provided for all, to reduce the hours of labor gradually, allowing a popular vote to decide, at Grace, Faith, Essay each stage, whether more leisure or more goods were to be preferred. But, having taught the supreme virtue of hard work, it is difficult to see how the hyperbole example in literature authorities can aim at a paradise in Essay which there will be much leisure and little work. It seems more likely that they will find continually fresh schemes, by which present leisure is to socrates philosophy be sacrificed to future productivity. I read recently of an ingenious plan put forward by Russian engineers, for Freewill Essay making the White Sea and the northern coasts of Siberia warm, by rape of nanjing, putting a dam across the Kara Sea. An admirable project, but liable to postpone proletarian comfort for Grace, Faith, a generation, while the nobility of toil is being displayed amid the ice-fields and hyperbole snowstorms of the Arctic Ocean. This sort of thing, if it happens, will be the result of regarding the virtue of hard work as an end in Grace, itself, rather than as a means to The Characteristics and Modes of Treatment a state of affairs in which it is no longer needed. The fact is that moving matter about, while a certain amount of it is necessary to our existence, is emphatically not one of the Freewill Essay ends of human life.

If it were, we should have to socrates consider every navvy superior to Shakespeare. We have been misled in this matter by two causes. One is the necessity of Freewill, keeping the poor contented, which has led the rich, for thousands of years, to preach the dignity of labor, while taking care themselves to remain undignified in this respect. The other is the new pleasure in mechanism, which makes us delight in the astonishingly clever changes that we can produce on the earth's surface. Neither of these motives makes any great appeal to the actual worker. If you ask him what he thinks the ethical in international business best part of his life, he is not likely to say: 'I enjoy manual work because it makes me feel that I am fulfilling man's noblest task, and because I like to Faith, Freewill Essay think how much man can transform his planet. It is true that my body demands periods of rest, which I have to fill in as best I may, but I am never so happy as when the morning comes and in international I can return to Grace, Faith, Freewill the toil from which my contentment springs.' I have never heard working men say this sort of thing.

They consider work, as it should be considered, a necessary means to a livelihood, and it is from their leisure that they derive whatever happiness they may enjoy. It will be said that, while a little leisure is pleasant, men would not know how to fill their days if they had only four hours of ethical issue, work out of the twenty-four. In so far as this is true in the modern world, it is a condemnation of our civilization; it would not have been true at any earlier period. Faith, Essay? There was formerly a capacity for light-heartedness and play which has been to some extent inhibited by the cult of efficiency. Ethical Issue In International Business? The modern man thinks that everything ought to be done for the sake of something else, and never for its own sake. Serious-minded persons, for example, are continually condemning the habit of going to the cinema, and telling us that it leads the Faith, Freewill Essay young into crime. But all the work that goes to producing a cinema is respectable, because it is work, and because it brings a money profit. The notion that the desirable activities are those that bring a profit has made everything topsy-turvy.

The butcher who provides you with meat and the baker who provides you with bread are praiseworthy, because they are making money; but when you enjoy the food they have provided, you are merely frivolous, unless you eat only to get strength for your work. Broadly speaking, it is held that getting money is good and hyperbole example spending money is bad. Faith,? Seeing that they are two sides of one transaction, this is absurd; one might as well maintain that keys are good, but keyholes are bad. Whatever merit there may be in the production of goods must be entirely derivative from the socrates advantage to be obtained by consuming them. The individual, in our society, works for profit; but the social purpose of his work lies in Grace, Faith, Essay the consumption of what he produces. It is this divorce between the individual and the social purpose of production that makes it so difficult for men to think clearly in a world in which profit-making is the incentive to industry. We think too much of production, and too little of in international business, consumption. One result is that we attach too little importance to Grace, Faith, enjoyment and simple happiness, and that we do not judge production by the pleasure that it gives to the consumer.

Concluded on page five. Continued from page four. I am not thinking mainly of the sort of hyperbole example, things that would be considered 'highbrow'. Peasant dances have died out except in remote rural areas, but the impulses which caused them to be cultivated must still exist in human nature. The pleasures of Grace, Freewill Essay, urban populations have become mainly passive: seeing cinemas, watching football matches, listening to the radio, and so on. This results from the of the crucible fact that their active energies are fully taken up with work; if they had more leisure, they would again enjoy pleasures in which they took an active part. In the past, there was a small leisure class and a larger working class. The leisure class enjoyed advantages for which there was no basis in social justice; this necessarily made it oppressive, limited its sympathies, and caused it to invent theories by Faith, Freewill Essay, which to justify its privileges. These facts greatly diminished its excellence, but in spite of this drawback it contributed nearly the whole of what we call civilization.

It cultivated the ethical in international business arts and discovered the sciences; it wrote the books, invented the philosophies, and refined social relations. Even the liberation of the oppressed has usually been inaugurated from above. Without the leisure class, mankind would never have emerged from Faith, Essay, barbarism. The method of cathy, a leisure class without duties was, however, extraordinarily wasteful. None of the members of the class had to be taught to be industrious, and Faith, Freewill the class as a whole was not exceptionally intelligent.

The class might produce one Darwin, but against him had to of nanjing be set tens of thousands of country gentlemen who never thought of anything more intelligent than fox-hunting and punishing poachers. At present, the Grace, Freewill Essay universities are supposed to The Characteristics Disorder and Modes of Treatment provide, in a more systematic way, what the leisure class provided accidentally and as a by-product. This is a great improvement, but it has certain drawbacks. University life is so different from life in Grace, Faith, Essay the world at large that men who live in short academic milieu tend to be unaware of the Grace, Faith, Essay preoccupations and problems of ordinary men and women; moreover their ways of heathcliff cathy, expressing themselves are usually such as to rob their opinions of the influence that they ought to have upon the general public. Another disadvantage is Grace, Essay, that in universities studies are organized, and the man who thinks of some original line of research is likely to heathcliff be discouraged. Academic institutions, therefore, useful as they are, are not adequate guardians of the interests of civilization in Faith, a world where everyone outside their walls is too busy for unutilitarian pursuits. In a world where no one is compelled to work more than four hours a day, every person possessed of scientific curiosity will be able to indulge it, and every painter will be able to paint without starving, however excellent his pictures may be. Young writers will not be obliged to example in literature draw attention to themselves by sensational pot-boilers, with a view to acquiring the economic independence needed for monumental works, for which, when the Grace, Freewill Essay time at last comes, they will have lost the rape of nanjing definition taste and capacity. Men who, in their professional work, have become interested in some phase of economics or government, will be able to develop their ideas without the academic detachment that makes the Grace, Faith, work of university economists often seem lacking in reality. Medical men will have the time to learn about the progress of medicine, teachers will not be exasperatedly struggling to teach by of nanjing, routine methods things which they learnt in their youth, which may, in the interval, have been proved to be untrue.

Above all, there will be happiness and joy of life, instead of frayed nerves, weariness, and dyspepsia. The work exacted will be enough to make leisure delightful, but not enough to produce exhaustion. Since men will not be tired in their spare time, they will not demand only such amusements as are passive and vapid. Faith,? At least one per cent will probably devote the time not spent in professional work to pursuits of some public importance, and, since they will not depend upon these pursuits for their livelihood, their originality will be unhampered, and there will be no need to conform to the standards set by socrates, elderly pundits. But it is not only in these exceptional cases that the advantages of leisure will appear. Ordinary men and women, having the opportunity of a happy life, will become more kindly and less persecuting and less inclined to view others with suspicion. Grace, Faith,? The taste for war will die out, partly for philosophy this reason, and partly because it will involve long and severe work for all. Good nature is, of all moral qualities, the Faith, Essay one that the world needs most, and good nature is the result of ease and security, not of a life of arduous struggle. Modern methods of production have given us the possibility of ease and security for of nanjing all; we have chosen, instead, to have overwork for some and starvation for others.

Hitherto we have continued to be as energetic as we were before there were machines; in this we have been foolish, but there is no reason to go on Grace, Faith, Essay being foolish forever.

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Advertising Campaign for Grace, Faith, Freewill Strongbow Essay Sample. Advertising is an essential marketing tool that most companies employ because it creates consumer awareness of the firms product/service offering thereby generating demand and increasing sales which ultimately lead to profit. Effective advertising must be tailored to socrates, resonate with the target market segment (of the brand/product/service being offered). The message communicated to the consumer (about the product) must therefore be catchy, exciting, simple and Grace, Faith, Freewill Essay easy to understand (Exforsys Inc., 2009). Our company, Loves ads, understands and applies these basic principles of advertising excellence. That is in literature why we are counted among the worlds foremost advertising companies. This report proposes the activation of Freewill Essay, a 6-month advertising campaign for Strongbow Cider in the UK. The campaign is aimed at winning over a newer, younger demographic of in international business, alcoholic beverage consumers and ultimately increasing market share for our client, Strongbow.

The report details how we will attain this objective via our Strongbow real man campaign. Loves ads is Grace, Freewill a globally renowned advertising agency which was established in 1998. We are headquartered in London, UK and currently operate in 50 countries around the world. In the previous year 2011, Loves ads generated revenue of up to of nanjing, 1.1 billion GBP leading to a profit of 110 million GBP. Loves ads major proficiencies are: * Strategic Brand Management. * Marketing Communications Research. * Strategic Ad Promotional campaigns. * Brand Repositioning Campaigns. Through these proficiencies we have consistently delivered the following outcomes for our clients: * Improving brand awareness/recognition. * Boosting sales/Market Penetration. Faith, Freewill Essay? * Creating memorable, creative and effective ads. Although we work with a diverse array of of the, businesses in different sectors, we specialize mostly in FMCGs and have delivered excellent results for Grace, Freewill Essay many of our FMCG clients, in several cases exceeding our projected ROI for our ad campaigns.

Our major clients include: Gillette, Canon, LOreal, Kelloggs, Diageo (Guinness), Pepsico, Red Bull, Absolut Vodka etc. Most notable among our recent successes, is our Red Bull gives you wings to fly campaign for Red Bull, which culminated in our One giant leap for heathcliff cathy mankind sub-campaign, chronicling the adventures of Freewill Essay, brand ambassador; Felix Baumgartner as he defied all odds and of nanjing definition became the first man to Freewill Essay, break the sound-barrier with his 24-mile space jump. Our timely association of the The Characteristics of Bipolar Disorder and Modes of Treatment Essay brand with the sky-divers exploits demonstrates our knack for Faith, Essay timely innovation. Our ethos remains Love for creativity and heathcliff cathy excellence in advertising, and thats why we consistently produce the Faith, Essay most profitable ads for our clients. II. Client brief.

Strongbow cider is a low alcohol beverage produced using a traditional English recipe. It comprises an ad-mixture of short summary, bitter-sweet cider, apple concentrates and sugar. Faith, Freewill Essay? At least, 50 varieties of culinary apples grown in England and Disorder of Treatment France are used in Grace, Faith, Essay, the production process (GAB, 2012). The Strongbow bottle is strikingly similar in appearance to hyperbole, a beer bottle. The drink is available in the UK on Freewill draught (with 4.5% alcohol content) and also in cans and bottles (with 5% alcohol content) (Bargain Booze, 2012). Each Strongbow bottle or can features the signature colours, black and gold with white lettering plus the brand logo; a male figure in relief stretching a bow in example, order to launch an arrow. The brand name and logo of Strongbow are based on Richard Strongbow de Clare, A Norman knight who was nicknamed Strongbow for his dexterity with the bow and arrow. The logo depicts his bow-stance before shooting the arrow and emphasizes strength and masculinity, values that are associated with the brand (Strongbow Gold, 2012).

The UK cider market is growing increasingly competitive due to expansion of the market size and the continual introduction of newer brands. Somersby by Carlsberg is the latest entrant, having been launched officially into the UK market in early October (Marketing Week, 2012). Within the past three years alone, assessments by market watchers indicate that the cider market has increased by 3% in sales volume and 5% in sales value. Research shows that ciders and other low-alcohol beverages currently constitute 38.3% of the alcohol market. The last eight years has seen the market for cider become stronger as initial perceptions of cider as a drink for females (due to their low alcohol and sweet taste) are waning. This marked consumer attitude change is Freewill mainly attributable to Strongbows marketing communications which remained focused on men while other ciders primarily targeted women. This approach has paid dividends as Strongbow, remains the market leader with 21.8% of market share, ahead of its closest competitors: Magners Cider with 8.8% and Stella Artois with 6.4%. Strongbows position as market leader is example in literature however under threat as the combined effect of increasing penetration from direct competitors (Cider brands: Magners, Stella Artois, Somersby by Carlsberg etc.) and indirect competitors (Non-cider, low alcoholic beverages such as Smirnoff, Barcadi, Budweiser, Lager etc.) continues to Grace, Faith, Essay, pry away significant slices of socrates philosophy, their market share. It is estimated that between 2009 and 2011, Strongbow lost 2.5% of market share, thus dropping its share from Freewill Essay, 24.3% to its current value of 21.8%.

Strongbows continued dominance of the cider market in the UK is due to socrates philosophy, its string of successful advertising/promotional campaigns which have excelled in positioning Strong-bow cider as the hard-working mans drink. By doing this, they erased the consumer psychological stereotype which suggests that cider is a womans drink and gave men permission to indulge themselves in Strongbow cider (Marketing Research World, 2012). In 2009-2010, Strongbow worked with St Lukes Communication Ltd to Grace, Faith, Essay, roll out a series of ads which clearly depicted the brands core target group; skilled, hands-on workers of age 30years and above, taking Strongbow as the ultimate reward for hard work. In Final Push one of the heathcliff successful iterations of the campaign and a spoof of the movie 300, the workers, fully outfitted in work regalia with their work tools in hand, gather to Freewill, listen to a speech from cathy, their leader before charging forth with a roar, tools aloft as though into Essay, battle. Subsequently, In a spoof of this spoof the scene is replayed except this time a number of bankers who smuggle themselves into the Strongbow army are smoked out and told to Sod off an indication that higher classes of workers arent part of their target market (Visit4ads, 2012). Problem Identification. Strongbows advertising has been remarkably successful in targeting working class men within the C2, D range of ages 35-60years, contributing largely to their status as market leader.

Despite this, Strongbows share of the market keeps narrowing as more competing cider brands are infiltrating the same market with a significant degree of success. From a dominant market share of 52% in May, 2009, Strongbows share whittled down to 24.3% in 2010 and then 21.8% in September 2011. This has led to an attendant drop in sales volumes and year-on-year profits. Although, the brand is still profitable, there is the need to heathcliff cathy, take pre-emptive action before ascendant ciders like Magners and Stella overtake Strongbow in terms of market share and profitability. Opportunites. Although competition within the cider market is fierce, the Grace, Essay market keeps growing at the expense of other UK alcoholic beverages. As stated earlier, within the past 3years, the market has grown by short crucible 3% in sales volume and 5% in sales value. This means that more people are switching from alcoholic beverages such as Lager and Grace, Freewill Essay Beer to ciders. Inherently, this presents Strongbow with an opportunity to look for of the poles (or other segments) of Grace, Faith, Freewill Essay, expansion/growth within the burgeoning market in order to shore up its status as market leader and acquire more market share. The key to this is for the brand to hyperbole example, expand its target consumer to cover younger men as well as those of a higher social class who were previously alienated by Strongbow ads. The brand has to be subtly redefined to connect with a younger and more socially up-scale consumer segment while maintaining its already loyal consumer segment.

Current Brand Wheel. STRONGBOW CIDER BRAND WHEEL. Attributes| Dry cider, Low Alcohol drink, Traditional English recipe, Simple package, Bitter-sweet cider, Relatively low price| Benefits| Refreshing, De-stressing, Saves money, Easy to drink| Values| You feel relaxed, a sense of Grace, Faith,, reward, feel like having fun/It excites you, socializing, you feel in tune with authentic British tradition.| Personality| Down to earth, hard-working, out-going/Friendly, active, responsible/reliable, Honest, Has a good sense of humour| Essence| A reward for short crucible hard work| * Artisans, skilled workers e.g. Grace, Faith,? plumbers, gas fitters, mechanics, bus drivers etc. * C2, D social class. Unique Selling Point. Authentic British cider. Current Positioning Statement.

For the hard-working man who braves the elements and hyperbole example in literature breaks a sweat everyday to make life easier for Faith, Essay others, Strongbow is an authentic British cider that rewards and refreshes you for your daily toils. Unlike other alcoholic beverages Strongbows bitter-sweet apple taste will give you a taste of heaven that makes all the exertion worth it. Ethical Issue In International Business? III. Essay? CREATIVE STRATEGY. WHERE ARE WE GOING? The current market trend represents a challenge for Strongbow as well as an immense opportunity.

The challenge is for Strongbow to consolidate its position among the older, working mans market (C2,D, 35-60yrs) while concurrently moving into a new, younger and also more socially upscale market segment (C1,C2, D, 21-34years).These objectives require a subtle repositioning of the of Bipolar Disorder Essay Strongbow brand to appeal to the new target segment thereby including them in the Strongbow family while retaining the old target segment. WHAT ARE WE GOING TO DO FOR THE BRAND? To this end we propose a 6-month advertising campaign aimed at repositioning the Strongbow brand such that we reinforce and maintain the Grace, Faith, Freewill Essay loyalty of hyperbole example, Strongbows current group of consumers (C2,D, 35-60yr old men) while targeting, connecting with and including a younger generation of Strongbow drinkers (21-34years) and also moving a notch higher on the social ladder by capturing the C1 male consumer. Our campaign will revamp, rejuvenate and refresh Strongbows image, making it appealing for Faith, Freewill adult men of all ages. WHAT WILL WE CHANGE? Strongbows earlier advertising has communicated the heathcliff cathy clear message that Strongbow is the authentic British drink of Essay, choice for the hard-working man. Of Bipolar Disorder And Modes Of Treatment? To wit, after a day of sweaty, physically tasking work, a working man, deserves a reward for his efforts and Strongbow cider is the drink of choice. The adverts have been heavily skewed towards skilled workers and have utilised adult men between the ages of 35 and above as characters thus resonating well with the Grace, Faith, Essay target market segment. In order to include a younger, upwardly mobile and socially higher consumer into the Strongbow family, Loves Ads proposes a campaign with a theme that the new and old target segments will both connect with (the younger target market being the primary focus of the example campaign). The campaign will be dubbed the Grace, Faith, Essay Strongbow real man campaign with an emotive focus on socrates the journey from boyhood to manhood and the inherent challenges of being a real man.

The adverts will portray Strongbow as a coming of Grace, Faith, Freewill Essay, age ritual for men. It will also communicate the idea that everyday is a battle and real men are knights who conquer in battle. This campaign will resonate with young men such as students and those starting independent life afresh because it will inspire them and tie-in with their values and ethical business aspirations. It will also feel older men with nostalgia, reminding them of their initial foray into Faith, Freewill, independent life as a man and cathy ultimately inspiring and instilling a sense of pride in all men. More importantly, it will position Strongbow as the drink of choice for anyone who considers himself to be a real man. Objective: The overarching objective of Freewill Essay, this campaign is to increase Strongbows market share and thereby establish an even more dominant position as market leader within the UK cider market.

Goals: To increase market share by at least 10%, recouping the 2.5% share of market lost to our competitors between 2009 and cathy 2011(where Strongbow dropped from 24.3%market share to the current 21.8%) and winning an extra 7.5% in order to gain over 30% of the Cider market within a year. Grace, Essay? Strategy: To roll out an advertising campaign that will appeal to a younger market segment and ethical in international business win over a new consumer base while maintaining the extant consumer base. Also to subtly reposition the Strongbow brand by portraying it as a drink that defines what being a man is Essay all about. It should lead all men to perceive Strongbow as the authentic British cider that reinforces their identity as a real man and example be seen as a necessary coming of age ritual/lifestyle choice for all real men. Measures: The real man campaign will be rolled out on a variety of media targeted primarily at Faith, Freewill, our intended younger market segment. This will include: * Television stations to increase brand awareness by 40% * OOH Billboards, on socrates buses and tubes to Grace, Faith,, increase brand awareness by a further 10% * Social Media- 94,000 likes on Face book, 300 retweets on Twitter to be achieved through stimulation and other promotion tools. STRONGBOW CIDER REPOSITIONED BRAND WHEEL. Attributes| Dry cider, Low Alcohol drink, Traditional English recipe, Simple package, Bitter-sweet cider, Relatively low price| Benefits| Refreshing, De-stressing, Saves money| Values| You feel renewed, You feel like a real man/affirm manliness, a sense of tradition/authentic, a sense of heathcliff cathy, reward for effort, you feel like socialising, You feel relaxed.| Personality| Ambitious, visionary, resilient, driven and dedicated, down to earth, hard-working and efficient, active, responsible/reliable charming| Essence| Authentic mans cider| * Students, graduates, young working class, young men starting out in life, low to mid-level executives * Ages 21-34. Real British Cider for real men.

New Positioning Statement. For the real man who takes a bold step everyday and Freewill Essay overcomes lifes daily hurdles in order to reach closer to dreams and ambitions, Strongbow is an authentic British cider that celebrates the man in you. Unlike other alcoholic beverages, Strongbows bittersweet apple taste gives you a taste of heaven that makes all the effort worth it and short summary crucible spurs you on to greater heights. IV. Creative Brief. *Please refer to appendix for creative brief. Essay? The creative solution outlined below provides a link between the issue in international business identified problems/opportunities of Strongbow and the strategic objectives of the proposed real man campaign.

It provides a creative blue-print for the communication of the new all-inclusive positioning of the cider. Faith, Freewill Essay? The real man campaign will take the form of ethical issue, a TV ad that will further be translated into similarly themed ads for Grace, Press and OOH. Heathcliff? All the ads will run the tag-line Authenticity Required to Faith, Essay, indicate the merger of two authentic objects: the real man and the real British cider. The ads will also make mention of the The Characteristics of Bipolar and Modes product USP: Real British cider for Faith, Essay Real men. This will further clarify and philosophy buttress the idea being communicated by the campaign. Grace, Faith, Freewill Essay? In the short summary of the same vein, the TV ad will utilize James Browns famous song, This is a mans world as a soundtrack to compliment the message. Aside the congruence of the song and Faith, Essay the ads message, the well-loved song is also expected to aid in The Characteristics of Bipolar Essay, grabbing viewer attention and sparking recall of the ad as well as a positive association between the Faith, Strongbow brand and the song. Rape? The ads will depict drinking of Grace, Faith, Freewill, Strongbow cider as a coming of age ritual for men while simultaneously conveying the message that everyday is a battle and real men are knights who conquer in battle and after their daily victories on the battlegrounds of of nanjing definition, life, they celebrate with Strongbow cider. Freewill Essay? This is business a summary of the creative execution of the Strongbow Real man campaign.

It is further illustrated by a storyboard below. TV Ad: At the onset of the ad, a young-man in his mid to late twenties is seen sleeping on a bed in Grace,, his bedroom. Only his profile is shown, his face remains hidden. Of Nanjing Definition? The alarm clock at the head of his bed rings and a signage on the TV screen indicates that the time is 6am. Faith, Essay? The young man turns round and reaches out to put off his alarm clock. On waking up, he is momentarily transfixed by a number of framed pictures beside his alarm clock. He looks at socrates philosophy, the pictures which chronicle his journey from boyhood to manhood- in turn. The first picture shows him as a crawling baby.

The next depicts him as a pre-teenager posing beside his football. We then see him as a teenager graduating from high-school then as a young adult in Grace, Faith,, a picture with his girl-friend. The scene pans forward to show the young man, in an official-looking suite, his back to the camera gazing at his diploma on the wall with a sense of pride. He turns round then (at this point viewers will realize that hes the same young man in the pictures, albeit now grown into a man) to face the camera, straightens his tie and picks up his briefcase (at this point, James Brown intones: This is a mans world and the soundtrack begins playing in of Treatment, the background). Before stepping out the door though, he grabs a golden bow from behind the door. In the next scene, we see the young man walking to work with his bow proudly slung over his right shoulder. As he walks to a bus stop, several men of different professions (depicted by their attires) and different age groups are also seen going to work while holding their golden bows proudly. They wink and smile knowingly as they by-pass each other. The voice-over booms: Real British Cider for Real Men. The scene then cuts to Grace, Freewill Essay, a pub scene with a signage on the screen showing that its 6pm. Men cradling their golden bows are seen having fun and drinking Strongbow cider.

The camera zooms to a close up of the in literature young man and a friend of Faith,, his as they clink their glasses together (Their bows proudly displayed on the table between them). This scene cuts to show the mandatory thudding arrows beside a glass of Strongbow as the voice over hyperbole example in literature announces: Strongbow, Authenticity Required. The ad concludes with a close-up of the Strongbow logo. The press and OOH iterations of the real man will show a young-man attired on one-half as a corporate executive or post-grad student and on Grace, Freewill Essay the other half as a knight. The OOH will reiterate the Strongbow tag-line and USP boldly while the press version will go into of Bipolar Essay, more written detail, further conveying the Grace, Faith, Freewill Essay idea that everyday is a battle and real men are knights. Three types of media will be used: * TV because it makes very big impact on hyperbole in literature the consumer. * Press because it allows us to Grace, Essay, target a precise audience. Socrates? * Out-of-House (OOH) because it encourages frequency as the customer comes across the same message many times a day (OBrien, V., 2012). The real man advertising campaign for Strongbow will last for three and a half months, from September 23, 2013 till January 6, 2014. In deciding which TV channels or newspapers to choose, the Faith, Freewill Essay main consideration is the demography of the medias audience. Accordingly, we selected TV channels and papers whose audience is philosophy identical to our primary target segment. The research showed that the two channels which are watched mainly by Strongbows target audience are Channel 4 and Channel 5. Both of them are watched mainly by young male adults in their twenties and early thirties coming from Grace,, lower social classes.

Viewership of the Channel 4 in summary, October 2012. Month| 16-24| 25-34| 35-44| 45-54| 55-64| 65+| AB| C1| C2| D| Oct 2012| 10| 26| 16| 16| 18| 15| 18| 28| 22| 32| Table 1. Source: BARB Audience Profile (%) Adults, Sunday Monday. Viewership of the Channel 5 in October 2012. Grace, Faith,? Month| 16-24| 25-34| 35-44| 45-54| 55-64| 65+| AB| C1| C2| D| Oct 2012| 6| 17| 11| 13| 18| 19| 13| 23| 22| 41| Table 2. Source: BARB Audience Profile (%) Adults, Sunday Monday. Since Strongbow is an alcoholic drink, the adverts will be shown only from rape, 9 PM till 11 PM, Monday to Saturday. The advertising TV campaign will start with a burst. This period of intense advertising will last for 3 weeks, from September 23 till October 13, 2013.

During the burst period three adverts will be shown everyday for six days a week thus 18 adverts per week. Each TV advert lasts for 30 seconds thus there will be 540 seconds of advertising every week (30 sec/advert ? 18 adverts/week). Grace, Essay? Burst will pass on to continuity which will last for six weeks, from October 14 till November 24, 2013. Here, there will be only one advert per day, consequently, there will be six adverts per week. Hyperbole? Thus, during continuity period there will be only 180 seconds of advertising every week (30 sec/advert ? 6 adverts/week). The last stage of the advertising campaign will employ pulsing. It will last for three weeks, from November 25, 2013 January 6, 2014.

There will be two regimens of advertising which will alternate. In one week there will be 540 seconds of Grace, Freewill Essay, advertising, similar to the initial burst. In the next week, there will be 180 seconds of of Bipolar, advertising, similar to the continuity period. Overall, there will be three weeks of intensive advertising and three weeks of relatively low advertising. Out of Grace, Freewill Essay, Home Advertising (OOH) The OOH advertising campaign will utilize busses nation-wide and London underground. The bus advertising will be implemented on socrates super-siders since that is the most recognizable format. The underground adverts will be made in corridors, on Faith, Essay stairs, lifts and escalator panels as these are the most conspicuous positions to attract passengers attention. OOH advertising will last for example in literature the 15 weeks of the whole campaign.

Social Media. Strongbow pages will be created on the most popular social networks, i.e. Facebook and Faith, Essay Twitter, since social media is already popular among the target audience. 50% of the UK Facebook users are aged 18-34 and 68% of people of the same age use Twitter. Moreover, 49% of Twitter users are men and 76% of them belong to issue, C1, C2 and D social classes. Evaulation is essential for an advertising campaign; it helps the Grace, Essay agency to find out if the ad campaign is example going to work, if it did work, and Grace, Freewill Essay how to know. Pre-evaluation is useful because it gathers feedback from potential consumers early in in literature, the process.

By doing this, the agency gets information from Grace,, their target market regarding their impressions about the ethical in international business ad; how they understand the ad, what they dont understand, what should be changed, whether the message is clear etc. This direct feedback is extremely important because the impressions of the focus group(s) is reflective of the likely response of the target market. Freewill Essay? Focus groups help the agency to predict if an ad is going to ethical issue, be successful as well as save money in the long run. In this peculiar case, success (for Strongbow and Loves ads) would mean breaking through to a younger target market thus expanding the Strongbow target segment and increasing sales. We will be using this type of qualitative research for our Strongbow advertisements. This is an appropriate choice because we are targeting a new market with an Faith, Essay, updated message about the hyperbole example in literature Strongbow brand. Freewill? We will be employing three focus groups composed of 10 people each from the new market we will be targeting.

In each focus group we will communicate the message and concept of socrates philosophy, our adverts in the Roughs stage (i.e. we will be running the Grace, Faith, Freewill focus groups before the actual creative production is fully completed). We will use the lone moderator method in which the one person drives the discussion, encouraging participants to share reactions, thoughts, feelings, levels of understanding likes/dislikes and The Characteristics of Bipolar and Modes Essay ideas. After gathering this information from our focus groups we will be able to come to a consensus about the advertisements potential. This will help us decide whether to Faith,, move forward to tweak the concept or abandon it entirely. Following the short launch, we will use behavior and attitude tracking monitors to ensure that the campaign is resonating with the target audience. Our key performance indicator (KPI) will be sales increase. We will be using a continuous tracking device since this is a longer running campaign. Ad hoc behavior and attitude tracking monitors will be used from the launch of the Faith, campaign until it is completed. We will also utlize social media platforms such as our Facebook and Twitter pages as a method of observation.

These sites operate as open forums for younger consumers to voice their opinions, generate discussion and provide positive or negative feedback about the campaign. Bargain Booze, (2012). Srongbow Cider, [online]. Available from: http://www.bargainbooze.co.uk/products/1601/index.html [Accessed on November 2, 2012]. CBS Outdoor, (2012).

Bus Rate Card, [online]. Available from: http://www.cbsoutdoor.co.uk/Global/UK/Rate%20Cards/bus%202012%20rate%20card-8-12-11-B.pdf [Accessed on December 5,2012]. CBS Outdoor, (2012). London Underground, DLR London Tramlink Rate Card 2012, [online]. Available from: http://www.cbsoutdoor.co.uk/Global/UK/documents/2012_Rate_Card/London%20Rail%202012%20rate%20card.pdf [Accessed on December 5, 2012]. Daily Beverage, (2012). Our first ever UK cider can challenge mainstream brands: Carlsberg, [online].Available from: http://www.beveragedaily.com/Markets/Our-first-ever-UK-cider-can-challenge-mainstream-brands-Carlsberg [Accessed on October 18, 2012]. Exfosys Inc, (2012).

Creating Effective Advertisement Campaign,[online]. Available from: http://www.exforsys.com/career-center/marketing-management/effective-advertisement-campaign.html [Accessed on November 15, 2012]. Food and rape of nanjing definition Drink, (2012). Carlsberg Targets UK Cider Market, [online]. Faith, Essay? Available from: http://www.fdbusiness.com/tag/cider/ [Accessed on October 11, 2012]. GAB, (2012). Strongbow, [online].

Available from: http://www.gab.com.my/brand/strongbow.asp [Accessed on October 14,2012]. Marketing Research World, (2012). Summary Of The Crucible? Cider rebounds in the UK, [online]. Available from: http://www.marketresearchworld.net/index.php?option=com_contenttask=viewid=773 [Accessed on Grace, Faith, October 17, 2012]. Marketing Magazine, (2012). Heathcliff Cathy? Sector Insight: Cider, [online]. Available from: http://www.marketingmagazine.co.uk/news/1132986/Sector-Insight-Cider/ [Accessed on October 3, 2012].

Marketing Week, (2012). Carlsberg UK to launch first cider, [online]. Available from: http://www.marketingweek.co.uk/news/carlsberg-uk-to-launch-first-cider/4002607.article [Accessed on Grace, Faith, October 13, 2012]. Mediatel, (2012). Monthly Audience Profiles, [online]. Available from: http://mediatel.co.uk/television/#application [Accessed on hyperbole example December 2, 2012]. Faith, Freewill Essay? Mediatel, (2012).

National newspapers. NRS Breakdowns, [online]. Available from: http://mediatel.co.uk/press/#application-reports [Accessed on November 29, 2012]. Definition? Metro (London) Newspaper, (2012). Metro Rate Card, [online]. Available from: http://www.metroclassified.co.uk/en/1/noticeboardpackagerate.html [Accessed on December 2,2012]. Mirror Group, (2012). Daily Mirror Rate Card, [online].

Available from: http://www.mirrorgroup.co.uk/?page_id=44 [Accessed on Grace, Freewill Essay December 2, 2012]. News International Commercials, (2012). The Sun Rate Cars, [online].Available from: http://nicommercial.co.uk/assets/pdfs/NGN%20Display%20Rate%20Card%20Oct-2010.pdf [Accessed on December 1, 2012]. OBrien, V., (2012). Advertising Management and short Brand Delivery. Lecture 7 UK Media and Media Planning. Strongbow Gold, (2012). Srongbow Cider, [online]. Available from: http://www.strongbowgold.com/?L=0 [Accessed on October 16, 2012]. Visit4ads, (2012).

Strongbow Cider Range The Time Has Come for Bankers, [online]. Freewill? Available from http://www.visit4ads.com/advert/The-Time-Has-Come-for-Bankers-Strongbow-Cider-Range/80249 [Accessed on October 23, 2012]. Winn, C., (2010). I Never Knew That About the English. Ebury Publishing.[online]. Socrates? Available from: http://books.google.co.uk/books?id=nf8_3LMgMzACpg=PT207redir_esc=y#v=onepageqf=false [Accessed on November 4, 2012].

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career resume This articles provides a collection of sample resume objectives. Career objective is the most important part of resume which describe your motive for job. This statement helps employer to determine whether your goal is in Freewill Essay line with their organization and cathy the position available. Freewill! Take your time to create a powerful opening for resume.

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Xrdp Tip : How to reconnect to the existing session while using the xrdp package from Ubuntu Repository. Today again, we will speak about xrdp on ubuntu. In our blog, we have already discussed how you could reconnect to the same xrdp session. You can find detailed instructions on how to reconnect to the same xrdp session. Recently, one of Grace,, our reader encountered an issue with the described procedure.

Because of this error, the user rollback to the standard installation process of xrdp software. Example In Literature. So, in its case; the user installed an alternative desktop to be used with Xrdp (gnome-fallback,xfce,lxde) and simply install the Grace, Faith, Essay, xrdp package from the Ubuntu repositories. Everything was working as expected. The main drawback with the short, standard package is Freewill that each time you perform a remote desktop to your xrdp server; a new session was created. We scratched our head a little bit and we actually found out that a simple configuration change could allow users to reconnect to the same session while still using the default xrdp package from ubuntu repository. This approach is ethical issue in international not as good as the one described in this post but provide a good workaround if you simply want to use the default xrdp package available in the official repository.

Step by Step Installation Process. For this post, we assume that you are using Ubuntu 13.10. A detailed description on Grace,, how to short summary of the, install the xrdp package on ubuntu 13.10 has been described here. In this post, we will simply outline the necessary steps to Grace,, be performed in order to of Treatment, be able to reconnect to Faith, Freewill Essay, same session while using the of Bipolar Disorder, standard xrdp ubuntu package. In this post, we will perform the installation process using command line (really fast)

Step 1 Login into your Ubuntu machine. Step 2 Using the Dash, search for Terminal. Grace,. Click on the Terminal icon. Click on Picture for Better Resolution. Click on Picture for Better Resolution. Step 3 In the terminal window, type the following command to install the xrdp package.

You might get prompted for definition, a password. Step 4 then in the terminal session; issue the Grace, Faith, Freewill, following command to install the xfce interface. Step 5 Wait for action to Disorder Essay, complete. When Done, you have to Grace, Faith,, configure your xsession. In the terminal, type the following command. Step 6 Restart the summary of the crucible, xrdp service by issuing the following command. sudo service xrdp restart. At this stage, you should be able to connect to your Ubuntu machine using remote desktop client. However; given that we have performed a standard configuration, if you disconnect from your session; the next time you will reconnect you create a new session. Grace, Essay. We need to perform an additional configuration change in order to reconnect to the existing session.

You will need to perform at of the crucible, least one remote desktop connection to your ubuntu machine. Faith, Freewill Essay. When you perform this connection, you will connect through a specific port. You can find the value of the part when your perform your first connection. (see screenshot below) Click on Picture for Better Resolution. Because its the first time we perform a connection, we are connect to of Bipolar and Modes of Treatment, the default port 5910 used by the xrdp software (see screenshot above). Grace, Freewill. If you have made multiple connections already, the cathy, value for this port will be different. In order to reconnect to Faith,, the existing session, we will need to update the /etc/xrdp/xrdp.ini file. We have created a new section in the file (called [xrdp8]) which looklike : [xrdp8] name=Reconnect lib=libvnc.so username=ask password=ask ip=127.0.0.1 port=5910. So, our /etc/xrdp/xrdp.ini file looks like this now.

Click on picture for cathy, Better resolution. You normally does not need to restart the xrdp the service in Grace, Essay, order to have the configuration changes applied to your system. Heathcliff. If you disconnect from Grace, Faith, Essay your session and needs to heathcliff, reconnect to your existing session, you would select the option Reconnect in the xrdp dropdown menu. Click on Grace, Faith, Essay, picture for of Bipolar Disorder of Treatment Essay, Better Resolution. And voila, you should be able to Grace, Essay, reconnect to the session you were connected to crucible, and resume your work. In this post, we have described how a user could reconnect to an existing session while using the standard xrdp package found in the ubuntu repository. This is not the best option to reconnect to your existing session. We have basically implemented a small workaround to achieve our goal. Grace, Faith, Freewill. You will need to perform an philosophy, initial remote desktop connection. You will then need to identify the Grace, Faith, Freewill, port used by the session. Finally, you need to modify your xrdp.ini file in heathcliff, order to Grace,, reconnect to your session.

The good thing is yes, you can reconnect to your existing session. The drawback of this approach is The Characteristics of Bipolar Disorder and Modes Essay that you can use it for Faith, Essay, a limited set of short of the crucible, users You wouldnt populate your xrdp.ini file with hundreds of entries for each users that connects to your xrdp server. 21 thoughts on Grace, Faith, Freewill, “ Xrdp Tip : How to reconnect to the existing session while using the xrdp package from Ubuntu Repository ” Thanks for heathcliff cathy, your great instructins! But, Im using Ubuntu 13.10 and Faith, Freewill I did exactly as you said, but still I cannot connect to the same desktop. I thought that this way I could see exactly the same screen with same applications open that I see in cathy, my Ubuntus own screen, but when I use this method to connect it thru Windows Remote Desktop, I always get an empty Ubuntu desktop. What could cause this problem.

With best regards, First issue I see is that you have an empty desktop while connecting to Grace,, your desktop via Remote desktop. So, Xrdp does not support unity and you have to define a alternate desktop solution (xfce is the best one for Ubuntu 13.10) Please be sure to review this post http://c-nergy.be/blog/?p=4448. Second point xrdp will not connect to the console you see on issue business, your desktop while logged on ubuntu. When using xrdp software, you are creating. a new session. The point of this post is Freewill Essay that you can reconnect to the same session and not on the console access you have on socrates, your ubuntu machine. There might be a way to connect to the console via xrdp but so far I didnt find one. Thanks for your tip.

It really helps me solve the problem. Based on Grace, Faith,, your tip, I use a simper solution by changing the port of [xrdp1] to. Then the port field will appear on the login window. If user remembered the short summary of the crucible, port number of his last session, he can change -1 to Grace, Freewill, that number, then connect to last session. thank you for the tip..We will try this out.

It doesnt work for heathcliff cathy, Ubuntu 14.04 in VM. I have one in VirtualBox and one in Hyper-V and both gives blank screen with gray lines. .xsession-errors give (sorry for the verbose output): Xsession: X session started for at Mon May 12 22:24:55 2014. X Error of failed request: BadValue (integer parameter out of range for Grace, Faith, Essay, operation) Major opcode of failed request: 109 (X_ChangeHosts) Value in failed request: 0x5.

Serial number of failed request: 6. Current serial number in output stream: 8. localuser:user1 being added to access control list. X Error of failed request: BadValue (integer parameter out of heathcliff cathy, range for Faith,, operation) Major opcode of failed request: 109 (X_ChangeHosts) Value in failed request: 0x5. Serial number of failed request: 6.

Current serial number in output stream: 8. Script for ibus started at run_im. Script for auto started at run_im. Script for default started at run_im. Script for ibus started at run_im. Script for auto started at run_im. Script for default started at run_im. xfce4-session-Message: ssh-agent is already running. (xfwm4:712): xfwm4-WARNING **: The display does not support the cathy, XRender extension. (xfwm4:712): xfwm4-WARNING **: The display does not support the XComposite extension. (xfwm4:712): xfwm4-WARNING **: The display does not support the XDamage extension.

(xfwm4:712): xfwm4-WARNING **: The display does not support the XFixes extension. (xfwm4:712): xfwm4-WARNING **: Compositing manager disabled. ** (polkit-gnome-authentication-agent-1:728): WARNING **: Unable to register authentication agent: GDBus.Error:org.freedesktop.PolicyKit1.Error.Failed: An authentication agent already exists for Grace, Faith, Freewill, the given subject. Cannot register authentication agent: GDBus.Error:org.freedesktop.PolicyKit1.Error.Failed: An authentication agent already exists for the given subject. No window manager registered on screen 0. Cathy. To start the xfdesktop without this check, run with disable-wm-check. ** (xfce4-volumed:789): WARNING **: Binding XF86AudioRaiseVolume failed! ** (xfce4-volumed:789): WARNING **: Binding XF86AudioRaiseVolume failed!

** (xfce4-volumed:789): WARNING **: Binding XF86AudioRaiseVolume failed! ** (xfce4-volumed:789): WARNING **: Failed to Grace, Freewill Essay, map virtual modifiers. ** (xfce4-volumed:789): WARNING **: Binding XF86AudioRaiseVolume failed! ** (xfce4-volumed:789): WARNING **: Binding XF86AudioRaiseVolume failed! ** (xfce4-volumed:789): WARNING **: Binding XF86AudioRaiseVolume failed! ** (xfce4-volumed:789): WARNING **: Failed to map virtual modifiers.

** (xfce4-volumed:789): WARNING **: Binding XF86AudioRaiseVolume failed! ** (xfce4-volumed:789): WARNING **: Failed to map virtual modifiers. ** (xfce4-volumed:789): WARNING **: Failed to map virtual modifiers. ** (xfce4-volumed:789): WARNING **: Failed to rape definition, map virtual modifiers. ** (xfce4-volumed:789): WARNING **: Binding XF86AudioRaiseVolume failed! ** (xfce4-volumed:789): WARNING **: Failed to Grace, Faith, Freewill Essay, map virtual modifiers. ** (xfce4-volumed:789): WARNING **: Failed to map virtual modifiers. ** (xfce4-volumed:789): WARNING **: Failed to map virtual modifiers.

** (xfce4-volumed:789): WARNING **: Binding XF86AudioLowerVolume failed! ** (xfce4-volumed:789): WARNING **: Binding XF86AudioLowerVolume failed! ** (xfce4-volumed:789): WARNING **: Binding XF86AudioLowerVolume failed! ** (xfce4-volumed:789): WARNING **: Failed to ethical business, map virtual modifiers. ** (xfce4-volumed:789): WARNING **: Binding XF86AudioLowerVolume failed!

** (xfce4-volumed:789): WARNING **: Binding XF86AudioLowerVolume failed! ** (xfce4-volumed:789): WARNING **: Binding XF86AudioLowerVolume failed! ** (xfce4-volumed:789): WARNING **: Failed to map virtual modifiers. ** (xfce4-volumed:789): WARNING **: Binding XF86AudioLowerVolume failed! ** (xfce4-volumed:789): WARNING **: Failed to Faith, Essay, map virtual modifiers. ** (xfce4-volumed:789): WARNING **: Failed to map virtual modifiers. ** (xfce4-volumed:789): WARNING **: Failed to of the crucible, map virtual modifiers. ** (xfce4-volumed:789): WARNING **: Binding XF86AudioLowerVolume failed! ** (xfce4-volumed:789): WARNING **: Failed to map virtual modifiers. ** (xfce4-volumed:789): WARNING **: Failed to Essay, map virtual modifiers. ** (xfce4-volumed:789): WARNING **: Failed to map virtual modifiers.

** (xfce4-volumed:789): WARNING **: Binding XF86AudioMute failed! ** (xfce4-volumed:789): WARNING **: Binding XF86AudioMute failed! ** (xfce4-volumed:789): WARNING **: Binding XF86AudioMute failed! ** (xfce4-volumed:789): WARNING **: Failed to map virtual modifiers. ** (xfce4-volumed:789): WARNING **: Binding XF86AudioMute failed! ** (xfce4-volumed:789): WARNING **: Binding XF86AudioMute failed! ** (xfce4-volumed:789): WARNING **: Binding XF86AudioMute failed! ** (xfce4-volumed:789): WARNING **: Failed to map virtual modifiers.

** (xfce4-volumed:789): WARNING **: Binding XF86AudioMute failed! ** (xfce4-volumed:789): WARNING **: Failed to map virtual modifiers. ** (xfce4-volumed:789): WARNING **: Failed to map virtual modifiers. ** (xfce4-volumed:789): WARNING **: Failed to rape of nanjing definition, map virtual modifiers. ** (xfce4-volumed:789): WARNING **: Binding XF86AudioMute failed! ** (xfce4-volumed:789): WARNING **: Failed to map virtual modifiers. ** (xfce4-volumed:789): WARNING **: Failed to map virtual modifiers. ** (xfce4-volumed:789): WARNING **: Failed to map virtual modifiers. (process:779): Indicator-Power-WARNING **: Fail to query backlight devices. (xfsettingsd:795): xfsettingsd-CRITICAL **: RANDR extension is too old, version 1.1.

Display settings wont be applied. Xlib: extension XInputExtension missing on Freewill, display :12.0. (xfsettingsd:795): xfsettingsd-CRITICAL **: XI is not present. (xfsettingsd:795): xfsettingsd-CRITICAL **: Failed to initialize the Xkb extension. (xfsettingsd:795): xfsettingsd-CRITICAL **: Failed to initialize the Accessibility extension. (xfsettingsd:795): GLib-CRITICAL **: g_str_has_prefix: assertion prefix != NULL failed. ** (process:785): CRITICAL **: bluez.vala:104: GDBus.Error:org.bluez.Error.NoSuchAdapter: No such adapter. ** (process:750): CRITICAL **: volume_control_set_volume_internal: assertion _tmp1_ == PA_CONTEXT_READY failed. (zeitgeist-datahub:769): GLib-GObject-WARNING **: invalid (NULL) pointer instance. (zeitgeist-datahub:769): GLib-GObject-CRITICAL **: g_signal_connect_data: assertion G_TYPE_CHECK_INSTANCE (instance) failed. Failure: Module initialization failed.

** (process:750): CRITICAL **: file /build/buildd/indicator-sound-12.10.2+14.04.20140401/obj-i686-linux-gnu/src/volume-control.c: line 1775: uncaught error: GDBus.Error:org.freedesktop.DBus.Error.InvalidArgs: No such interface (g-dbus-error-quark, 16) (xfwm4:712): GLib-CRITICAL **: g_str_has_prefix: assertion prefix != NULL failed. (xfwm4:712): xfwm4-WARNING **: The property /general/double_click_distance of type int is not supported. Error creating proxy: Error calling StartServiceByName for org.gtk.vfs.Daemon: Timeout was reached (g-io-error-quark, 24) (xfsettingsd:795): GVFS-CRITICAL **: fill_mountable_info: assertion proxy != NULL failed. we didnt encouter the issue but we will have a look in ubuntu 14.04.

In the mean time, can you try the tip described in the following post http://c-nergy.be/blog/?p=5305 in rape, the section reconnecting to the same session. If this is Essay still not working, you might have an heathcliff, issue with your xfce package. so whats the Faith,, problem ? You are the best! Thank you very much! It worked perfect! Thank you for rape definition, the feedback and your visit. We are glad to see that this is still providing good support to Grace, Faith, Essay, our readers. I have Ubuntu 14.04 installed and have managed to setup XRDP so I can remote desktop to it from Windows, everything works except that I cannot logout of a remote session, when I choose logout from the icon in the top right corner the desktop clears with just the short summary of the crucible, XCFE4 rodent wallpaper displayed but the session remains. If you are using Ubuntu 14.04, you should have looked for posts related to Ubuntu 14.04 and Essay xrdp. If you upgrade to short, 14.10, you will have even a better experience as the xrdp package has been updated (http://c-nergy.be/blog/?p=6046)

Second comment about Freewill Essay, your problem. If the xrdp package is old, yes, you might have this kind of side effects. The logout button is not working or shutdown is not working. Ethical. To workaround this, we use the Terminal session. in the Grace,, Terminal type xfce4-session-logout or xfce4-session-logout logout and you will be able to example in literature, logout. Similar problems were already reported in Ubuntu 12.10 (http://c-nergy.be/blog/?p=3518) The solutions works great!! You saved me.

Thanks a lot. Thank you for Grace, Faith,, visiting our blog and sharing your feedback. We are always happy when a post can be really useful to socrates, the community. I had connected to the 14.04 LTE desktop from Win7 successfully by following your guide. But I dont know why it failed suddenly . It can not initialize the Faith, Freewill, remote connection. Thanks in advance. I have no clue at the moment. We might need to find a little bit more info through the logs files. You should look at heathcliff cathy, the following files.

and see if there is any useful information that could help in debugging/investigating the issue you are experiencing. Hi nice how to works well but am using xubuntu 14.04 and when i try to edit xrdp.ini am getting permission denied am not to good with linux os can anyone help me out how would i edit the xrdp.ini for the reconnect to your existing session. if you are trying to open the file using the Faith, Freewill Essay, Graphical interface, you will indeed have a permission issue. To keep it simple, open a Terminal console and rape of nanjing definition type sudo gedit. You will be prompted for a password. Provide your password and Faith, Freewill Essay the text editor will open (with admin rights). click on philosophy, open and Grace, Faith, Essay go to the /etc/xrdp location and edit the file you need to socrates, modify. and you should be good to go.

Thanks! Worked great on my Debian 7 system and using KRDC as the client. Worked great This was such a pain as I kept losing my previous sessions. You saved me from losing progress in the future. Thank you, great write up by the way.

I love the format of your documentation. Thank you for your visit and your positive feedback We probably do not publish a lot of posts but as you have noticed we are trying to provide good quality documentation.:-)